MadConnect Redefines Connectivity, Ensuring Seamless and Efficient Audience Activation, Reporting, and Measurement
MadTech, a product, and data-focused consultancy, today announced significant advancements to its MadConnect platform, which is transforming platform-to-platform connectivity across the AdTech and MarTech ecosystems. With a deep focus on audience activation, MadConnect enables companies to unlock high-impact advertising and marketing use cases faster and more efficiently. It streamlines audience activation processes, optimizes campaign execution, and eliminates operational bottlenecks. As a result, organizations can maximize the power of their data and drive more effective campaigns.
MadTech is Redefining how Data Moves Across the Ecosystem Making Platform-to-Platform Connectivity More Seamless than Ever
MadConnect improves audience activation, measurement, and reporting by reducing the complexity of platform integrations. With pre-built connectors, teams can quickly activate data without requiring additional engineering resources.
MadTech Launches MadConnect as Snowflake Native App to Address Industries' Platform-to-Platform API Integration and Support Challenges
MadTech, a leading product-led consultancy focused on advertising and marketing technology today announced the launch of MadConnect as a Snowflake Native App on Snowflake Marketplace. MadConnect allows publishers, platforms, agencies, and brands to establish bi-directional data connections between their Snowflake environment to any source or destination platform in the advertising industry in minutes.
