Media's Lucrative Opportunity to Capture Campaign Dollars
With the 2020 election still more than a year away, industry analysts are forecasting that candidates will spend a record amount on advertising. Local television is expected to be the largest recipient of these ad dollars, but candidates are continuing to invest more in other media, including OTT and local cable and digital.
Brands Are Betting on E-sports to Reach Consumers
Question: What industry is slated to reach $1.1 billion by the end of this year, has an audience of 453.8 million people, and is gaming for your attention? If you answered e-sports, you’re right!
7 Major Brands Who've Brought Their Programmatic Advertising In House
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