2025 Predictions for the Out of Home Advertising Industry by OAAA
Out of Home Advertising Association of America (OAAA) predicts the out of home (OOH) advertising Industry will become more data-driven with advanced measurement tools, increased budget reallocation from overspent channels, deeper digital integration, immersive AI-driven experiences, a privacy-friendly edge, and real-time programmatic capabilities enhancing omnichannel strategies.
Out of Home Advertising Drives Significant ROI Gains Through Incremental Budget Reallocation
A new study released by the Out of Home Advertising Association of America (OAAA) finds that slight reallocations of existing media budgets to Out of Home (OOH) advertising can lead to substantial gains in return on ad spend (ROAS) and key brand metrics.
Out of Home Advertising Continues Momentum with Record-Breaking Quarter and First Half Growth
Out of home (OOH) advertising revenue increased 3.4% in the second quarter of 2024 compared to the previous year, accounting for $2.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest quarterly volume ever for OOH, propelling first-half growth to a 4.8% increase.
