With an ever-expanding range of content and top-tier creators driving viewership, YouTube has become a dominant force in the streaming landscape. According to Nielsen, YouTube has held the top spot as the #1 streaming platform, outperforming major competitors like Netflix, Hulu, Max, and Prime Video over the last year and a half. However, it’s not just viewership that sets YouTube apart—it also excels in key areas that influence media planning and buying decisions, as evidenced by a recent survey conducted by The Myers Report.
YouTube Tops Streaming Platforms Again + Exciting October Releases
