Xandr's Steve Truxal: We're Not Shying Away from Solving the Cross-Screen Challenge

Before he oversaw a team of 80 product managers and product designers, Steve Truxal (pictured at top) worked in a research lab developing microchips, the types you might find in cell phones and computers, while dually earning his doctorate in engineering. Now, as Xandr's SVP of product management, Truxal has turned his attention to building innovative, video-first advertising capabilities backed by unique data insights, after tackling complexities in digital for the past eight years including fraud prevention, the establishment of header bidding, and the rapidly changing identity and consumer privacy regulation landscape. Truxal shared his perspective on building products that meet the demands of a cross-screen environment.