Xandr on Addressability, Advanced TV Trends, and More

amp160The Very Relevant Story of Kirk McDonald and the Xandr BrandI managed to grab a half hour for a podcast with Kirk McDonald between his backtoback meetings at CES 2019 Why is he so busy He39s the chief marketing officer of Xandr the advertising and analytics division of a little company called ATampampT We began by discussing his bio which makes excellent use of storytelling amp8212 starting off with a Henry Wadsworth Longfellow stanza about perseverance and ending with his personal mission statement about trust Listen to the full conversation with McDonald including why he places so much importance on storytelling in marketingXandr39s Jason Brown on quotAddressingquot Brand Challenges Across the TV EcosystemIn real estate a property39s value depends on quotlocation location locationquot For media companies during Upfront season the signifier of importance is quottiming timing timingquot For media insiders ATampampT39s advertising arm Xandr scheduling its Upfront the same week that ABC CBS NBC Univision Fox and The CW are producing events is notable and signifies a particularly high level of buying community interest in and respect for the company39s offerings What39s more notable for Xandr39s Jason Brown is the importance of the role Xandr plays in the overall television ecosystem Read whyXandr39s Catherine Williams Mathematician Storyteller LeaderTelling stories is at the heart of the advertising business Anyone who39s seen Mad MenBewitched or the Super Bowl knows as well as the most experienced brand manager that how brands tell stories and how they execute their advertising is important Read here to find out how Williams has used her experiences in mathematics to rock the industry through storytellingHow Clypd Accelerates Xandr39s Position in Advanced TVDemonstrating its commitment to TV advertising Xandr acquired clypd a datadriven sellside TV platform of choice for more than 100 broadcast and cable networks that also boasts both a private and an open marketplace Clypd will complement several of Xandr39s product launches including Xandr Monetize and its premium marketplace Community Read how all this will help accelerate converged buying across addressable digital datadriven linear and OTTXandr Is Actively Redefining Video AddressabilityQueso football and a concert in Deep Ellum are all trademarks of a great day in Texas well anywhere actually As a native Texan I can vouch for that as can Rick Welday president of Xandr Media whose roles at ATampampT including time living in San Antonio and Dallas We traded best TexMex recommendations and then discussed how ATampampT39s advertising arm Xandr is approaching marketers and agencies with an incrementally robust offering in the wake of the completion of the ATampampTTime Warner acquisition Read Jeff Minsky39s full interview with Rick Welday Click the social buttons to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Xandr on Addressability, Advanced TV Trends, and More

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