Understanding the impact of population changes worldwide has prompted brand marketers to seek out new insights on women and holistically include multicultural women. Nielsen responded with a study that examined the power of the female consumer and her media consumption habits. To share the findings, the Women in Nielsen Employee Resource Group hosted a Diverse Intelligence Series breakfast entitled “The Power of She: Where We Are, How We Got There and What’s Next.” This event uniquely anticipated and factored diversity into the gender equation, reinforcing Nielsen’s commitment to diversity and inclusion. In fact, Nielsen was inducted into the inaugural Advancing Diversity Honors, hosted by the Jack Myers KnowledgeExchange during CES earlier this year.
Women in Nielsen’s Diverse Intelligence Series Is a Win for Clients and Employees
