WMX Inks Deal to Bring New FAST Channel Offering Exclusively to The Roku Channel

Each of the three music and entertainment live linear channels will focus on a specific genre and will be programmed based on insights around consumer behavior Featuring music videos and concerts from Warner Music39s global catalog of artists in addition to original programming from WMG39s media brands including UPROXX HipHopDX Songkick Cover Nation The Pit and Lasso Nation the FAST channels will give fans a new way to experience the music that39s defining our cultureAdditionally the FAST channels will premiere exclusive new starstudded series like Iconic Records Life After Death a new show centered around the world39s most iconic albums including Notorious BIG39s Life After Death as well as UPROXX series People39s Party with Talib Kweli and Fresh Pair starring Just Blaze and Katty CustomsBen Blank President Media ampamp Content Business WMX said quotWe39re extremely excited to partner with The Roku Channel to bring our robust music video catalog and original programming to every screen The FAST channel space is expanding rapidly and this move enables us to further reach music fans everywhere they are The Roku Channel has been an incredible partner and as the market leader in FAST their ecosystem provides the perfect environment to launch our channelsquotAshley Hovey Head of The Roku Channel AVOD quotThe Roku Channel is an industry leader in FAST and we39re thrilled to partner exclusively with WMX on their entrance into the space Music is a top content category for our users and we look forward to helping WMX harness The Roku Channel39s scale to bring audiences their favorite music video programming exclusive WMX original content from in demand artists and morequotLaunched in 2017 The Roku Channel is the home of free and premium entertainment on the Roku platform In Q4 2021 The Roku Channel reached US households with an estimated 80 million people The Roku Channel was a top 5 channel on the Roku platform in the US by active account reach and streaming hour engagement in Q3 2022 Today The Roku Channel features a diverse lineup of more than 80000 free movies and programs and over 350 free live linear television channels in the US It licenses and distributes content from more than 250 partners In addition to Roku devices The Roku Channel is available on Web iOS and Android devices Amazon Fire TV and select Samsung TVsClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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WMX Inks Deal to Bring New FAST Channel Offering Exclusively to The Roku Channel

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WMX Inks Deal to Bring New FAST Channel Offering Exclusively to The Roku Channel

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"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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