Will the Upfronts Have a Live Audience in 2023?
When it comes to attending live industry events, there is still a fair amount of skepticism in the workforce. Last summer, The Myers Report surveyed over 2500 industry professionals about their perspectives on a variety of industry transition topics, including attendance at conferences and large industry events. Fifty-five percent (55%) of TMR's survey respondents agreed that it is important for the media and advertising industry to meet and engage at in-person industry functions.
At barely a majority of respondents, however, this suggests that a fair number of professionals still have reservations about co-mingling in person. In a follow-up QuickPulse study in September 2022, The Myers Report learned more about the 2022/23 events that industry professionals are planning to attend both live and virtually. Advertising Week, CES and the Upfronts/NewFronts topped our ranker of annual events. But will attendees be live or virtual?
Stacey Lynn Schulman
Stacey Lynn Schulman is an award-winning executive at the intersection of marketing and analytics. As the founder of Hi: Human Insight, Schulman is laser-focused on the human aspect to data insights and strategy. She is highly experienced as both a new media…
