Will "Friends" Make New Friends for HBO Max?

Excitement is brewing for the launch of HBO Max. AT&T's WarnerMedia announced that the streaming service will launch in May 2020 at a price point of $14.99/month — with more than 10,000 hours of content, including a newly greenlit series, House of the Dragon, based on the hit series Game of Thrones. How much excitement is this generating? The Myers Report conducted an extensive North American consumer survey to provide insight into the early demand for the direct-to-consumer streaming video service.