Why Women’s Sports Are Becoming a Game Changer for Advertisers

With recordbreaking viewership and a growing and loyal fan base across the WNBA NWSL and NCAA basketball advertisers who fail to get in on the advertising action may miss out on a golden opportunity to seize upon the momentum of womenamp8217s sportsThe Numbers Donamp8217t LieWomenamp8217s sports like most live sports bring in engaged loyal and passionate fansThe NCAA Womenamp8217s March Madnessamp174 Basketball Tournament Recordbreaking viewership in 2023 with even more focus on this yearamp8217s tournament The FIFA World Cup Closing the gap with the menamp8217s tournament The WNBA Expanding with three new teams The demand for more is undeniable and audiences are bigger than everA Focus on Women at the 2025 Super BowlThe 2025 Super Bowl also set history with a record number of ads featuring womenamp8217s sports and female athletes Major brands like Nike and Dove recognized the power of representation with highprofile female athletes securing primetime commercial slotsA Winning Advertising Playbook for Sports MultiscreenThe beauty of todayamp8217s advertising landscape is that brands donamp8217t have to choose between traditional TV and digital because womenamp8217s sports viewership is thriving in both But the best campaigns donamp8217t live on just one screen they span across TV mobile streaming and other digital platformsFrom highimpact TV commercials on the big screen during the WNBA Finals to targeted digital campaigns that engage younger fans while scrolling thereamp8217s no shortage of ways to get in front of this engaged audience Plus our strategists dive into your business your goals and your budget to craft a plan thatamp8217s as unique as you areDonamp8217t Miss the MomentumWomenamp8217s sports are here theyamp8217re thriving and theyamp8217re not waiting for your business to catch up The question is are you ready to get in the gameContact us today to learn more about advertising opportunities available in live womenamp8217s sports across traditional television and streaming platformsPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Why Women’s Sports Are Becoming a Game Changer for Advertisers

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Jenna Walker

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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Why Women’s Sports Are Becoming a Game Changer for Advertisers

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