Groups that were once a minority in the U.S. continue to grow as households become more diverse, multicultural and multilingual. Accordingly, the buying power of Hispanic Americans is expected to reach $1.9 trillion by 2023, while Black Americans are on track to reach $1.8 trillion, leading advertisers and brands to target these communities more than ever. Laura Willis, Senior Vice President, Client Director at Canvas Worldwide, recently sat down with MediaVillage for what was akin to a masterclass in "why all marketing … is multicultural marketing."
Why All Marketing Is Multicultural Marketing
