Why a Mobile Strategy Is Crucial for Today’s Businesses

Few understand this shift more than Matt Moulton general manager of Optimum Mediaamp8217s mobile advertising platform AdMessenger We sat down with him to discuss the latest in mobile advertisingHow are consumer behaviors shifting to mobileDesktop use is declining while mobile use is skyrocketing People now spend four to six hours daily on their mobile devices far outpacing desktops The data says when you39re not in an office youamp8217re on a mobile deviceWhat trends are you seeing in mobileWell obviously you39re seeing more mobile websites and apps being built I think there are over 15000 mobile apps right now that AdMessenger delivers onto So youamp8217re also seeing that trend move more upward on the spending side with more than 400 billion being spent on mobile Iamp8217ve seen projections for mobile spending growing to 500 billion next yearHow is mobile advertising evolving with the rise of social commerceWe see weather can impact shopping decisions If itamp8217s raining or snowing consumers are more likely to shop from their phones than venture out to stores With mobile if you want to eat food youamp8217re going to order deliveryAnd that goes hand in hand with the shift from desktop to mobile as people are on their phones more theyamp8217re increasingly shopping on mobile sites and appsIt sounds like a mobile strategy for advertising is becoming more importantExactly This shift from desktop to mobile means that to reach customers a mobilefirst strategy is essential Every American has their mobile device in their pocket or in their hand every day so targeting people on their mobile just makes senseWeamp8217re seeing a higher engagement on mobile devices and mobile advertising complements TV OTT and traditional banner advertising and engages consumers where theyamp8217re consuming news media and other contentAll Americans are consuming news and media more and more on devices For example Gen Z uses TikTok more than Google now for information showing just how critical a mobile presence isHow does mobile advertising keep a business top of mindMobile is how you stay relevant People have their mobile phones with them 24 hours a day seven days a week For instance Gen Z grew up with mobile phones so you see a high usage from them With mobile ads your brand stays in front of prospective customers consistently Itamp8217s different from TV or streaming ads because mobile ads can interact in real time reinforcing your brand dailyHow easy is it to change my messaging Well with mobile platforms like AdMessenger itamp8217s much simplerOn TV changes can take days due to production constraints but on AdMessenger you can adjust a campaign instantly A new message can go live within minutes allowing advertisers to be agile and timely You can schedule out messages to run on certain days So it39s very seamlessWhat makes a mobile ad effectiveItamp8217s all about the call to action What do you want customers to do with the message I tell people all the time a strategy for any business is you want to drive traffic engagement and conversion You want people to go to your website or use your app so you need a strong call to action which is one of AdMessengeramp8217s many strengthsHow does AdMessenger differ from standard banner adsWith traditional online advertising standard banners suffer from amp8220banner blindnessamp8221 amp160People are so used to seeing ads amp8212 up to 10000 ads a day on average so they can be less effective AdMessenger however scrolls across the screen like breaking news grabbing attention We often hear that a client saw an AdMessenger ad because it looks differentWith standard run of schedule banners on mobile and websites engagement is typically around 08 engagement We average about 2500 campaigns a month and our engagement level on average is around 268 So you39re seeing 5 sometimes 7 times higher engagement than you would with what you39re doing nowWhat different features are availableWe have a standard AdMessenger scroll which is our bread and butter and then we also offer amp8220tap to expandamp8221 where a potential customer can tap to view videos images or carousels within the ad Depending on what your KPIs are and what youamp8217re trying to accomplish within your campaign we can help amplify your call to action through those featuresWe also have a full range of powerful precision targeting solutions like weather political location and event targeting So youamp8217re not stuck with just one option you have several different ways to connect your message to the audience that matters mostWhich metrics measure mobile advertising successClickthrough rate is crucial but AdMessenger also offers deeper insights We look at what actions are taken after clicking the ad which helps in tracking ROI We even offer tools to track foot traffic to physical locations after users view an adWhat advice would you give to businesses looking to maximize their ROI on mobile advertisingFocus on best practices and a clear call to action Our team works with clients to optimize their campaigns guiding them through strategies that maximize ROIBesides clickthrough rates we have what we call detected dropins Or what most people call footfall attrition You can deliver an ad to a mobile device and you can see when they walk into the location you39re trying to drive them to Obviously we canamp8217t sell them when they walk in your store but you can see that foot traffic and that ROIDo you have a dedicated team to support mobile advertisingYes our team has deep expertise in mobile advertising through AdMessenger We know what works and have a toolkit of features amp8212 from emojis to animations amp8212 that make ads more engaging Our goal is to make every clientamp8217s message as effective as possible Weamp8217d love an opportunity to discuss your business to see if AdMessenger would be a fit for your mobile advertising strategyThis article was written by Jenna Walker Optimum Media Sr Marketing SpecialistMatt Moulton General Manager of the AdMessenger Reseller team is a recognized leader in mobile advertising With a corporatelocal sales and leadership background Matt has a proven track record of helping SMBs and national brands succeed in mobile advertising His expertise has attracted clients seeking to efficiently grow their footprintPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Why a Mobile Strategy Is Crucial for Today’s Businesses

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Jenna Walker

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