Who We Are: Insights into the Media Advertising Community

Demographic Breakdown Gender Identity Female 65 Male 33 NonBinary Gender Fluid 1 Prefer not to answer 1Age Distribution 1834 years 52 3564 years 47 65 years 1Ethnicity American Indian or Native American 1 Asian 10 South Asian 2 Middle Eastern 2 Black or African American 8 Caucasian or White 69 Hispanic Latino 12 Pacific Islander 1 Prefer not to say 4 Prefer another ethnicity 1Other Demographics LGBTQ 11 Disabled Otherabled 4 Military Veteran 1 Parents with children at home 24Key Insights and PerspectivesGender DiversityThe media advertising industry showcases a significant female majority with women making up 65 of the workforce This gender distribution highlights the industry39s appeal to female professionals and reflects ongoing efforts towards gender diversity and inclusion However the presence of nonbinary and genderfluid individuals though small at 1 points towards an evolving recognition and acceptance of diverse gender identitiesAge DistributionThe age distribution reveals a balanced mix between younger professionals 1834 years and midcareer professionals 3564 years with the former slightly leading at 52 This balance ensures a blend of fresh perspectives and experienced insights within the industry The minimal representation of those 65 and older indicates potential challenges in retaining senior talent or attracting them to the industryEthnic DiversityCaucasians or Whites dominate the industry at 69 followed by HispanicLatino 12 Asian 10 and Black or African American 8 This demographic data underscores the need for continued efforts towards enhancing ethnic diversity ensuring that the industry is more reflective of the broader populationInclusivity of Minority GroupsThe representation of LGBTQ individuals at 11 suggests a relatively inclusive environment for sexual minorities Similarly the presence of disabled or otherabled individuals at 4 calls for greater accessibility and support within the workplaceParental SupportA notable 24 of professionals are parents with children at home highlighting the need for familyfriendly policies and flexible work arrangements to support worklife balanceConclusionThe media advertising community is characterized by a strong female presence a balanced age distribution and a growing inclusivity of various minority groups However there is a clear need for further efforts to enhance ethnic diversity and support for underrepresented groups The ongoing surveys and reports by The Myers Report aim to provide valuable insights and drive positive changes within the industry ensuring it remains dynamic inclusive and reflective of societal progressThese tables provide a comprehensive view of the demographic landscape within the media advertising community highlighting the diverse and inclusive nature of our industry while also pointing out areas for improvement and growthDisclaimerThe results presented in this report are based on a survey conducted by The Myers Report in June 2024 involving 3462 advertising professionals While the respondent base is representative of the media advertising community it is important to note that the results are influenced by the characteristics of those who volunteered to respond to the survey request Participation was incentivized with offerings such as contributions to continuing education or college loan relief an Oculus Quest and 50 gift certificates The survey responses are subject to selfselection bias meaning those who chose to participate may differ in significant ways from those who did not As a result the findings may not fully represent the views and experiences of the entire industry The incentives offered for participation may have influenced the respondent pool attracting individuals who were motivated by these rewards While efforts were made to ensure a diverse and representative sample caution should be exercised when generalizing these results to the broader population of media advertising professionals The data collected is based on selfreported information which can be subject to inaccuracies or biases inherent in selfreporting The Myers Report aims to provide valuable insights into the media advertising community through regular reports However readers should consider these limitations when interpreting the findings and making decisions based on this report

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