Millennials receive a mix of adulation and scorn from older generations, but few give proper attention to the emerging next generation, which is a "boom" generation of new consumers. Dubbed Gen Z, this new generation consists of those born after 2002. Currently, the eldest members of Gen Z are ready to exert their full financial power as young adults in an increasingly mobile and social world. They're savvier and more practical than previous generations -- and more likely to see through inauthentic marketing messages and "fake" news. They're the first generation to have grown up in a world in which the Internet and mobile devices were always present. They're our first window -- our prism -- into future generations that will be born into a world with technological innovation beyond our conception: driverless cars, pilotless airplanes, ever-present media, the Internet of Things, robotics, artificial intelligence, virtual reality, Nintendo Go on steroids.
Who are Gen Z and Why Do You Need to Meet Them?
