How prepared are media sales organizations to step up their services, capabilities and support and be proactively responsive before, during and after the Covid-19 crisis? Those companies that have prioritized strong support as part of their organizational DNA are more likely to survive and even grow. Organizations that, by design or lack of investment, are culturally unprepared for proactive outreach and communications and, as a result, they are most likely to lose market share. The Myers Report has uncovered fascinating dynamics in our most recent Survey of 700 Advertiser and Agency Executives on Perceptions of 80 Media Companies' Strengths, Weaknesses, Obstacles and Opportunities. Across ten metrics measuring sales organization performance, we've found significant inconsistencies across different respondent groups as reflected in the charts below. The Myers Report data also represents insights for advertisers and agencies on which media partners are most prepared to support them in meeting their needs as they navigate through these turbulent and changing period and as we move toward recovery and beyond. The full research study methodology is available here.
Which Media Sales Organizations are Most Proactively Meeting Client Needs?
