Podcasting is a booming medium fluid with rules written in invisible ink. Its broad tent and creative appeal attract creators, brands, and listeners whose preferences vary widely. That includes episode length, an issue that many podcasters struggle to get right. Although there's no one-size-fits-all strategy, it's essential to create podcasts that retain listeners through to completion.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.