At a time when people communicate by text and tweet, barely manage to scan headlines, and keep up with friends by looking at images in a feed, company names and how they're presented are critical. This is especially true for media companies that need to rapidly convey their benefits to young ad buyers, business leaders, and strategists. Just ask Ampersand, GroundTruth, She Runs It, Xandr, and countless others that have rebranded.
What's Behind the New Name? A Conversation with Effectv's Brendan Condon
