The IAB has had a very busy First Half of 2023. The year started off with IAB CEO David Cohen publicly shaming Apple (see: IAB Declares War on Apple) at their Annual Leadership Summit, for harming the entire digital ad ecosystem via Apple’s strong stance on privacy, while simultaneously building out their own addressable advertising ecosystem. The IAB Tech Lab has introduced and/or updated several new standards including data clean rooms, launched its Advanced TV Commit Group with the purpose of creating standards to make every TV environment addressable, released a Sustainability Playbook for programmatic, and with the IAB’s Legal Affairs Council launched a Privacy Implementation & Affairs Council.
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Jeff Minsky
Jeff Minsky is editor of and lead industry analyst for The Myers Report at MyersBizNet. He also writes the Village Soapbox and But Wait,That's Not All ... columns for MediaVillage. He is a multi-award-winning advertising and digital media pioneer, innova… read more