What We Need to Talk About When We Talk About Connected TV

This Upfront season, TV networks and digital players increasingly pointed to OTT offerings as a critical part of their strategy to attract and deliver audiences.  With the growth of streaming apps available through the TV glass come new opportunities for advertisers to connect with consumers in the living room.  In the past year alone, we've seen an almost 10 percent increase in the number of people who have access to a connected TV device, with daily viewing minutes doubling on average every year since 2012.