CMOs are getting a lot of attention from the trade press these days, where writers drag in the usual suspects -- Big Data, analytical skills, experiential marketing, Instagram, programmatic buying, Facebook, mobile platforms, Millennials, AI, Virtual Reality, etc. --to demonstrate how CMOs need to become superhuman masters of everything new and challenging, pushing themselves and their marketing organizations to achieve higher levels of marketing and technological sophistication.
What Kind of CMO Leadership Do Advertisers Need Today?
