Video: What Brands Can Learn From Undercover Cosplay

It39s a fashion trend where people dress up like Disney characters except they39re using everyday clothes instead of costumes It39s subtle enough that you can still go out in public like you would normally but big fans with a keen eye will recognize what you39re up to amp160This trend first started getting big a few years ago And now it39s gotten a whole new wave of attention after the release of the 2017 Beauty and the Beast movie Since Disneyland doesn39t let adult visitors dress in costume it39s a fun way to get around the rulesIf you look online you can find everything from YouTube tutorialsamp160to countless photos and even a private Facebook group that has over 10000 membersFor marketers this follows a trend that we39ve been tracking called Hidden Culture More and more companies are using cleverly hidden Easter eggs as a way of making their brands stand out and drive positive sentimentFor example in a nod to Star Trek Amazon lets you wake up your Echo device by saying quotcomputerquot Or to celebrate their new 10dollar note the Bank of Canada changed their website to give you a surprise animation if you type in a video game cheat code from the 3980sFor brands think about the smart relevant Easter eggs that you can hide in your products or content It can create good earned mediaamp160and help strengthen the bonds with your customersFor more content and trends check out MindshareInTheLoopcomClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this article are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers amp160

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Video: What Brands Can Learn From Undercover Cosplay

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We Are the Outliers - By Jack Myers

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Video: What Brands Can Learn From Undercover Cosplay

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