Many of the presenters during the first full day of ANA's Masters of Marketing conference provided perspective on the organization's "Force for Good, Force for Growth" mantra which has guided much industry conversation over the last few years. Key provocative thoughts and important initiatives follow:
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.
Pattie took that advice and started her career as a media planner, but diversified into marketing strategy, creative production, long range business planning, marketing analytics, agency relations, media buying and sales. But always at the core is presenting… read more
