What Are 2025’s Top Advertising Trends?

It can be hard to keep up with the unprecedented times we live in but itamp8217s necessary especially if youamp8217re a media buyer or brand marketerThatamp8217s why we just released OUTFRONTamp8217s 2025 Advertising Trends Report with insights into what consumers are thinking feeling and doing how advertising decisions are being made and why out of home is an essential part of any media planGrab the full report to access over 50 pages of needtoknow information but for a sneak preview keep reading amp8211 this is a sixpack of 2025amp8217s most essential advertising trendsMillions of workers are returning to office and riding transitAlt Carpool Miami digital OOH bulletinAmazon and Dell are the latest join the ranks of employers implementing full returntooffice policies Overall the majority of workers goes into the office at least three days a week at the time of this writing while a potential Federal RTO mandate could affect two million moreThe shift in returntooffice policies is reflected in the surging growth weamp8217re seeing in transit ridership In fact New Yorkamp8217s MTA set a postpandemic leadership ridership record in December and eight of OUTFRONTamp8217s transit partners have notched doubledigit ridership growth through Q3 of last yearSOURCES Flex Index MTA APTAConsumersamp8217 mistrust of AI limits scope to lowstakes higheffort tasksAlt AI company advertisement on digital billboard in San FranciscoArtificial intelligence is everywhere seemingly overnight What are consumers using it for Thus far the top use cases include travel booking and shopping assistant functions like price comparison 36 search 29 and recommendation 26 Each represents a laborintensive task where the incremental work may not be worth the benefitHowever when it comes to functionalities like financial legal or medical advice even those early adopters who have embraced it elsewhere are only half as likely to trust AI in realms like these where the stakes are higher To expand its adoption artificial intelligence must calm consumer concerns about bias 31 ethics 21 and accuracy 43SOURCES NielsenIQGFK eMarketer YouGov PwCSocial media influencers drive both product discovery and conversionAlt Meta Instagram NYC subway campaign featuring influencersFinding yourself frustrated with search lately Youamp8217re not alone And itamp8217s not just Google amp8211 even ecommerce retailers are neglecting the user experience of their websites earning a C grade or worse for product discovery purposes from 4 in 10 consumersTo fill the vacuum social media amp8211 particularly content created by influencers amp8211 is growing in importance along the buyeramp8217s journey Originally the focus was on topoffunnel purposes like product inspiration now theyamp8217re also utilized to drive conversion and other downfunnel KPIs But no matter which stage itamp8217s intended to impact authenticity amp8211 which consumers define as consistency 56 and honesty 43 amp8211 is the most important element of a successful partnershipSOURCES Constructor Journal of Marketing Forbes NielsenIQHighattention media gains recognition for its superior value and performanceAlt Roscato advertisement on OUTFRONT PRIME digital bulletin in MiamiTwo and a half seconds amp8211 thatamp8217s all it takes for attention to become memory But only one in five ads cross that critical threshold What difference does it make Media that hold at least two and a half seconds of attention deliver a 65 lift in business effects like profitability and customer acquisitionNot only does highattention media lift brand metrics like familiarity favorability and consideration it also lifts conversion rates by 130 and incremental sales by 157 while reducing the cost per conversion by 51 Best of all thereamp8217s no correlation between attention and CPMs amp8211 making the good stuff like out of home a great valueSOURCES Amplified Intelligence EARC Havas Media NetworkLumen Amplified Intelligence IASOut of home earns enough attention to significantly impact recall consideration and purchase intentAlt Times Square DOOH advertisement for TargetOut of homeamp8217s high attention levels translate to highquality impressions that make their mark Media platforms that can capture at least 25 seconds of attention are considered highattention as thatamp8217s the length of time it takes to imprint a longterm memory But the effect of exposure doesnamp8217t stop there Purchase intent is impacted at the 8second mark and consideration at nineThe average out of home ad gets 12 seconds of eyeson attention with nine in ten OOH ads passing that crucial attentionmemory threshold This gives out of home a 59x advantage over digital when it comes to memorabilitySOURCES QMSAmplified Intelligence Equibity TeadsLumenDigital out of home gets even more attention neuro response and activationAlt Digital transit campaign for Discover Puerto Rico on Livecard MAX media inside New York City subwayOut of home commands consumersamp8217 attention now more than ever While all OOH formats drive recall amp160digital out of home leads driving 32x more neuro response and memory activity than traditional static formatsDigital out of home also drives more activation IRL and otherwise than any other advertising medium Itamp8217s easy to understand why DOOH is the number one mostpreferred advertising format of both marketers and consumersSOURCES The Harris Poll YouGov WOW MediaNeuro InsightUnderstanding these six trends can set the table for success But to really feast on 2025 trends download OUTFRONTamp8217s full 2025 Advertising Trends Report todayLinks to thirdparty content are not endorsed by OUTFRONT Media Past performance may not be indicative of future results OUTFRONT does not guarantee specific results or outcomes

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What Are 2025’s Top Advertising Trends?

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Jay Fenster

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What Are 2025’s Top Advertising Trends?

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