We Get You America: Outfront Media's Evolution and Reboost

Over the last four years we39ve seen how brands39 needs have evolved in the digital era and our outofhome OOH offerings have evolved with themamp160 While we once offered a blank canvas to deliver a brand39s message today we are taking that initial concept one step fartheramp160 Outfront now provides brands with our creative studios we are developing technology and Liveboard offerings access to a variety of transportation and subway locations and physical space for brands to tell their story and better connect to their audienceWe also understand the value of audiences for our brands Which is why we39re excited to announce our brand refresh which we are launching through the creative campaign titledamp160quotWe Get You Americaquotamp160amp160It means this We understand brands and audiencesamp160and deliver consumers on a national regionalamp160and local levelamp160 We quotgetquot and understand you and we quotgetquot brands39 new audiencesSo how do we deliver those audiences and how do we help brands connect with themOutfront has a major presence not only in New York City but every major cityamp160nationwideamp160 A report by the Outdoor Advertising Association of America shows that over the last two years investment in digital OOH has increased by 30 for brands and that it accounts for 14 of their advertising revenueamp160 And so as the OOH industry continues to grow and expand into new markets companies like Outfront are able to capture more insights about audiences based on geolocation social media activation digital buyingsignalsamp160and IRL behaviorsamp160 We can then provide brands with granular data on audiences from Millennials in Chicago to retirees in Florida so that brands can better target their audience for future campaignsAnother way that we connect brands to audiences is through locationamp160 For example we design dynamic OOH campaigns in hightrafficked areas like subways busesamp160and public transportation centers in cosmopolitan and affluent areasamp160 We39ve seen how brands like Nike have seen great success for exampleamp160by quottaking over a cityquot with more than 30 strategic digital OOH placements to promote Nike Air Dayamp160 And we39ve seen how consumer brands from Facebook to Spotify have employed quotstation dominationquot throughout transit stations in New York City in order to increase awareness of their brand and drive traffic to their websitesThere is no better medium to unveil our new campaign quotWe Get You Americaquot than through activating OOH across New York Cityamp160 You39ll see our message on buses subways commuter rails wallscapes and static and digital billboardsamp160 After all we39ve learned that what defines a successful marketing or advertising campaign is speaking to the right audienceamp160 This is our opportunity to speak to the many different audiences of the brands of AmericaThis campaign comes at a time when we39ve developed highly specialized data on distinct audiences what makes them tick and what each audience best responds toamp160 In addition to delivering brands new audiences we leverage technology memorable creative campaignsamp160and strategic placement of OOH in order to create a lasting impactSo what can brands do to reach an even larger targeted audienceamp160 During Advertising Week New Yorkamp160October 14 tamp160we have been discussing the United States of American Audiences and taking a deep dive into our offerings and what we knowamp160 We39ll talk about this new era the era of intelligent OOH where we are able to bring physical buying signals into the digital world and refine our message based on location and geospecific dataamp160 This is a great opportunity for brands to connect with us and to learn how to deepen their connection to their audience We hope to see you at one of our panels or at the Outfront subway stop on the ground floorClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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We Get You America: Outfront Media's Evolution and Reboost

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Jodi Senese

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