Warner Bros. Discovery Names David Porter New Head of Ad Sales Research, Data and Insights
Warner Bros. Discovery (WBD) today announced that David Porter has been named Head of Ad Sales Research, Data and Insights. The announcement comes ahead of the organization's May 15 Upfront presentation in New York City.
In this role, Porter will partner with the Ad Sales organization to drive revenue growth across the WBD portfolio of streaming, digital and linear platforms. Specifically, Porter will oversee the Ad Sales Research and Data functions leading overall strategy and execution for alternative currencies, advanced analytics, cross-platform measurement and insights, streaming and digital engagement, and data clean rooms. Additionally, Porter will champion the development of advanced tools and technology, enabling advertisers to maximize their first party data, optimize campaigns, and measure impact across the WBD converged video platform.
"As we head into Upfront season, I could not be more thrilled to welcome David to the team. We take a data-driven approach to develop impactful partnership opportunities across the portfolio, and David's work is essential to that offering," said Jon Steinlauf, Chief of U.S. Advertising Sales Officer, Warner Bros. Discovery, to whom Porter will report. "David has invaluable experience that will play a key role in continuing to deliver best-in-class client services and consumer experiences," Steinlauf added.
"I am excited to be starting this new role at Warner Bros. Discovery, working with colleagues and familiar faces who have been there with me through the growth of advanced advertising in the media industry," said Porter. "The timing could not be better as the Upfront approaches, and I can't wait to roll up my sleeves and get to work with the team."
Porter is an industry veteran, most recently serving as CEO of Canoe Ventures, where he led addressable TV advertising across linear, VOD and streaming video platforms for partners. Prior to Canoe, Porter was Vice President, Ad Innovation and Programmatic Solutions at Turner, during which he led product management and sales solution teams to drive revenue. Additionally, Porter led teams at AOL, as Global Video Monetization Lead, and Microsoft as Global Sales Strategy Lead for Video. Porter has also held Digital Sales leadership roles at Cox Communications and AT&T.
Porter will split his time between WBD's New York City and Atlanta offices.
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