Warner Bros. Discovery Names David Porter New Head of Ad Sales Research, Data and Insights

In this role Porter will partner with amp8203the Ad Sales organization to drive revenue growth across the WBD portfolio of streaming digital and linear platforms Specifically Porter will oversee the Ad Sales Research and Data functions leading overall strategy and execution for alternative currencies advanced analytics crossplatform measurement and insights streaming and digital engagement and data clean rooms Additionally Porter will champion the development of advanced tools and technology enabling advertisers to maximize their first party data optimize campaigns and measure impact across the WBD converged video platformquotAs we head into Upfront season I could not be more thrilled to welcome David to the team We take a datadriven approach to develop impactful partnership opportunities across the portfolio and David39s work is essential to that offeringquot said Jon Steinlauf Chief of US Advertising Sales Officer Warner Bros Discovery to whom Porter will report quotDavid has invaluable experience that will play a key role in continuing to deliver bestinclass client services and consumer experiencesquot Steinlauf addedquotI am excited to be starting this new role at Warner Bros Discovery working with colleagues and familiar faces who have been there with me through the growth of advanced advertising in the media industryquot said Porter quotThe timing could not be better as amp8203the Upfront approaches and I can39t wait to roll up my sleeves and get to work with the teamquotPorter is an industry veteran most recently serving as CEO of Canoe Ventures where he led addressable TV advertising across linear VOD and streaming video platforms for partners Prior to Canoe Porter was Vice President Ad Innovation and Programmatic Solutions at Turner during which he led product management and sales solution teams to drive revenue Additionally Porter led teams at AOL as Global Video Monetization Lead and Microsoft as Global Sales Strategy Lead for Video Porter has also held Digital Sales leadership roles at Cox Communications and ATampampTPorter will split his time between WBD39s New York City and Atlanta officesPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Warner Bros. Discovery Names David Porter New Head of Ad Sales Research, Data and Insights

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