Warner Bros. Discovery Announces New Strategy and Structure for U.S. Advertising Sales Organization

quotOver the past year we have been listening to our clients and partners and have seen firsthand what is delivering real value for them and great performance for us This new structure will allow us to deliver what matters most for all amp8211 creating a single and seamless interface into the full world of WBDquot said Steinlauf quotWe are leveraging the power of our worldclass content platforms and partnerships to drive how the market works now amp8211 and for years to comequotThe new agencyfocused teams will be led byamp8239Marybeth Strobelamp8239andamp8239Greg Regisamp8239and will be responsible for sales across WBD39s complete portfolio Among the top six holding companies Publicis GroupM and Horizon Media accounts will sit with Regis and Omnicom Magna and Dentsu will be led by StrobelJon Diament will drive the ad and partner strategy with a dedicated team for the entirety of the hugely successful WBD Sports portfolio He will also manage relationships and development with over 100 WBD clients who are official partners of the NBA NCAA MLB and NHL Additionally he will serve as the primary Ad Sales contact for internal stakeholders including WBD Sports leadership and the General Manager of Bleacher Report among othersRyan Gould will now lead the Digital Team in a newly created role and set the strategic direction of the company39s suite of digital offerings including Max discovery WBD Stream and CNN digital That team will also oversee the company39s advanced advertising programmatic sales and data strategy Gould will also be the primary Ad Sales contact for WBD39s internal streaming and directtoconsumer leadership stakeholdersSheereen Russellamp8239will oversee a new Client Partnerships team that will focus on client development and partnership strategy with key advertisers across the WBD linear and digital portfolio This team will work more closely with other WBD divisions like theatrical distribution gaming and licensing for topline revenue optimization She will also continue to lead the Inclusive Ad Sales Solutions team supporting brands seeking diverse audiences in front of and behind the cameraLaura Galiettaamp8239will continue to lead Integrated Advertising Sales Marketing across all WBD digital and linear platforms and genres developing strategic alliances with clients across the WBD portfolio and overseeing the execution activation of customized multiplatform solutions that drive revenue and valueRobert Voltaggioamp8239will continue to lead Advertising Sales Revenue Planning ampamp Operations for all US Networks and digital platforms portfolio management sales support commercial operations and direct response for the company39s entire portfolioAndrea Zapataamp8239will continue to lead Ad Sales Research Measurement Data and Insights for the company39s portfolio of linear and digital brands She will also oversee marketplace intelligence category and client insights as well as outcomefocused research for advertisers In addition she will be responsible for WBD Ad Sales data strategy for the company39s datadriven linear addressable and convergence solutionsThe new structure will roll out over the next several weeks and agency stakeholders will be contacted directly for their individual businesses Steinlauf expects the newly formed team to be in the market by Labor DayClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Warner Bros. Discovery Announces New Strategy and Structure for U.S. Advertising Sales Organization

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