Wanted: Advertising Professionals. No Experience Necessary. 4A's and Catalyte Democratize Opportunity (Video)

"We have to start thinking differently about talent development," says 4A's President and CEO Marla Kaplowitz. "We need to start changing the dynamic within the agencies to shift the overall composition of the talent that's there… and train them in a very different way." To achieve that goal, the 4A's has entered into an apprentice development partnership with Catalyte, an AI-based enterprise that is "redefining hiring in America" by implementing an unbiased approach to sourcing talent using 500+ data points to identify high-potential apprentice candidates. In my Legends & Leadership conversation with Kaplowitz and Catalyte CEO Matt Derella, they explain how the apprenticeship program is delivering for participating agencies by "democratizing opportunities" and leading the industry to identify and attract thousands of candidates who have little exposure to the industry and otherwise no path to job opportunities.