Download Now: VOD, Addressable, Interactive TV Ad Spending to Triple by 2020
Jack Myers TomorrowToday forecasts an increase in the growth rate of interactive/VOD & addressable advertising ad spend between 2018 and 2020. Interactive, VOD & addressable TV target specific high value households. Television's reach potential can be combined with precise consumer targeting. Multiple third-party data sources provide marketers with rich consumer profiling, cross-screen targeting (TV & mobile) and audience tracking against their most important sales prospects. During 2017, Nielsen reported that 58.7% of TV Households (69.5 million) own at least one Internet-enabled device capable of streaming video content to a TV set. Interactive TV now offers audience scale with consumer connectivity.
Read Jack Myers commentary here.
Scroll down for details to download the full Jack Myers TomorrowToday detailed 45-page 2000-2020 Advertising, Shopper Marketing and Trade Communications Data and Forecasts report. Registered member company executives can download the report free; non-member companies can purchase the report for $4,950. If you have trouble downloading our report, please email maryann@myersbiznet.com.
Jack Myers
With over five decades of experience in corporate leadership, B2B research, management insights, and technological trends, Jack Myers is a visionary leader and a trusted source for guidance and preparation as generative AI and machine intelligence dominates …
