Virtual Reality is Coming Directly to Your Living Room

amp160amp160Hulu Netflix Vimeo Twitch and more are all launching virtual reality apps through Oculus In fact the Netflix app went live just recentlyFor Hulu and Netflix when you put on a VR headset you experience the content from a virtual living room amp8211 or a virtual movie theater In fact for Seinfeld fans if youamp8217re watching the show on Hulu you can watch it from the blue couch in Jerryamp8217s apartmentThe actual shows themselves will still be in 2D amp8211 but who knows what could happen further down the line In fact Hulu is already working on its first original VR short film with YouTube gaming star Freddy WongThe Oculus news follows a couple of different trends that Mindshare has been tracking One is the rise of new narratives Digital media and a changing consumer mindset have led to new ways to tell stories with contentThe second is the growth of multisensory experiences amp8211 and not just VR Research has shown that the more senses you use to engage with content the more likely you are to remember that experience later onamp160Marketers and brands should pay attention to both of these trends As your consumers continue to be flooded with content itamp8217s important to find new ways to stand out and engage audiencesThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecom MyersBizNet Inc management or associated bloggers

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Virtual Reality is Coming Directly to Your Living Room

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Virtual Reality is Coming Directly to Your Living Room

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