Village Soapbox: This Week in MediaVillage

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This incredible week began with the remembrance of an incredible man, Martin Luther King, Jr. Phil McKenzie wrote a very personal piece on what MLK meant to him. Read Martin Luther King Jr. and a Moment of Reflection

For many, this week's inauguration holds hope that the tonality of the four years and extreme polarization of views in this country will change and an era of greater civility will begin. Bill Harvey shares his view in Inauguration's Power of Authenticity Moved the Nation and the World.

Charlene Weisler gets the tips and tricks of the trade around the latest best practices in Cross Media Planning from Kevin O'Reilly, SVP, Product, Data, and Monetization at a4. Optimizing Your Cross-Media Planning. Guidelines by a4's Kevin O'Reilly

We are still absorbing everything we learned last week at CES. Auto expert Jim Motavalli gives us a view through his expert eye around all the major auto announcements in CES 2021: Marketing Strategies that Work

Did you really think that Boomers were going to go "gently into the night"? Larry Samuel sheds a light on how Boomers are becoming bold entrepreneurs and asserting their relevance in Old is the New New as Boomers Lead End of Ageism Movement.

This week Jack Myers challenges us all to think not just about a data point, but the idea around the data. Listen to his wisdom at Jack Myers 3-minute Podcast: Data vs. Ideas.

Madison Avenue Makeover's Michael Farmer tackles the challenge that creative agencies have of implementing change when a legacy system runs head first into the modern challenge of today's realities. Read Farmer's views on why it's imperative that agencies evolve now in Agency Transformations 2021: Top Down or Bottom Up?.

Paul S. Maxwell muses on what the new administration means for the media world. And just how is that media world defined now? Maxwell shares his views in What Could Biden Do for Media? What Should Biden Do for Media?.

TV critic and #AndradeSays columnist, Ainsley Andrade takes a look at how the pandemic has impacted the fictional essential workers of NBC's Superstore and how the writers tackled racism in this last season of this hilarious TV show. Get Andrade's take in NBC's Superstore is Still Fighting the Good Fight

YouGov data whiz Tamara Alesi digs into the data around the changes that the pandemic has made in our personal interests. Some of her findings goes against the conventional wisdom. Check out more in her investigation Creativity on Pause: Are We in an Era of Practicality?.

TV/VIDEO DOWNLOAD

Ooo baby, baby. Steve Gidlow has got something spicy to start your weekend right as he chats with Salt-N-Pepa about this weekend's Lifetime biopic on their lives and career. Don't wait! Push it and read Salt-N-Pepa Gets a Spicy Biopic on Lifetime.

Jacqueline Cutler sat down (virtually) for an exclusive interview with the TLC's most explosive star, Dr. Sandra Lee, better known as "Dr Pimple Popper". In all seriousness, Dr. Lee is significantly changing lives. Get to know and appreciate her a little more in Cutler's article When TLC'sDr Pimple Popper Puts the Squeeze On, She Changes Lives.

Simon Applebaum speaks with Hardy Johnson, director of digital sales for New York Interconnect on how the New York Interconnect has expanded their addressable reach by going all in on cross-device. Read Applebaum's piece, New York Interconnect Multi-Screen Addressable TV Reaches Diverse Audiences.

Steve Gidlow has an exclusive interview with actor Brooks Darnell, star of the latest Hallmark film, The Winter Getaway, who has become one of their top leading actors. Don't miss this most excellent article in Brooks Darnell Experiences an Unforgettable Vacation in Hallmark's A Winter Getaway.

This Week in Media

Early ratings from Nielsen indicate that the Inauguration of Joe Biden achieved larger ratings than former President Trump's in 2017. 38.87 million people watched President Biden get sworn in 38.35 million people watched Trump.

During their Q4 2020 Quarterly Earnings call, Netflix announced that they have hit the 200mm subscriber mark adding 8.5mm new subscribers in Q4 alone.

Cord cutters rejoice. You will have greater access to the Super Bowl than ever. ViacomCBS has announced that Super Bowl LV will be streamed, without any required authentication necessary on CBSSports.com and on the CBS Sports app on OTT, Smart TVs, and mobile devices. It will also be available to subscribers of CBS All Access.

Speaking of CBS All Access, ViacomCBS has announced that CBS All Access will officially become Paramount+ on March 4, adding content from Nickelodeon, BET, MTV, VH1, Comedy Central to the strong core of CBS All Access.

Congratulations to Razorfish for winning Vanguard's media assignment.

Congratulations to Publicis on being named Omnichannel Marketing Agency of Record for J.M. Smucker Company.

Digital media verification and quality analytics company, DoubleVerify has received MRC accreditation.

We wish you a safe and wonderful weekend.