Village Soapbox: NFL Deal, NewFronts, Ashleigh Banfield, Tucker Carlson and Cocktails

This Week in MediaVillage Knowledge ExchangeThis week39s we are privileged to present two episodes of Legends ampamp Leaders from Jack MyersMyers interviews Ashleigh Banfield host of NewsNation39s daily interview show quotBanfieldquot Learn about what drives this successful and engaging TV personality and some of the historic moments that she has covered This is truly a fun informative interview that will leave you thinking but also with a smile Watch Banfield on quotBanfieldquot Women in the News the Royal Family and MoreAlthough the celebrations in the real world may have been muted this year MediaVillage celebrated St Paddy39s Day with another Legends ampamp Leaders interview an actual former Grand Marshall of the 2012 St Patrick39s Day parade Francis X Comerford who is NBCU president of local ad sales Grab a Guinness and enjoy NBCU39s Francis X Comerford on the Value of St Patrick39s Day A Legends ampamp Leaders ConversationRishad Tobaccowala guides us through the near future and how three overriding factors will impact the nature of strategy Read this week39s Restoring the Soul of Business column Rishad39s Thoughts on StrategyBrian Jacobs explores the ethical question doshould agencies and marketers care where their ads run as long as they reach their target audiences in Content Controversies Should Advertisers Buy Eyeballs and Look the Other WayA recent comment made by Tucker Carlson on Fox News unleashed a torrent of criticism by Members of Congress and in a very unusual move the US military Erich J Prince reflects on whether it was appropriate for the military to do so in The United States vs Tucker CarlsonOriana Schwindt39s latest about Hearst39s latest pub will have you hungry for more Schwindt speaks with Delish EditorinChief Jo Saltz about the launch of the new hit quarterly print magazine Get your culinary on with Subscribers Scarf Down New Delish Quarterly MagazineBrands have increasingly found value in aligning with social good taking a stand and championing important issues While that can be rewarding on many levels including ROI it can also be disastrous if not well planned and executed Ken Beaulieu vice president of marketing ampamp communication for the ANA provides a summary of best practices and guidelines that the ANA has recently released in Activating Brand Purpose is Easier Said Than DoneHow many Zoom cocktail parties have you been to in the past year and what has been your go to drink at those soirees Data guru Tamara Alesi raises a glass of insight around these topics in What Are We Drinking While OnPremise is Off LimitsWhat is an SCurve and why is it possible that it is one of the most important concepts to understand when optimizing your national media plan with local advertising How have optimizers advanced to include context into the algorithm Find out from ROI expert Bill Harvey in OptiBrain Optimizes TV ROI Nationally and LocallyPaul S Maxwell takes on the issue that tends to follow every change in administration net neutrality Read Maxwell39s latest take on the issue Like a Headache Run Amok Net Neutrality Just Won39t Go AwayIn light of Google39s recent industryshaking announcement about Identity a4 Advertising steps up and reminds us that they have been working on a privacycompliant noncookie solution that you can use now Read a story by Kevin O39Reilly a4 Advertising39s Approach to a Cookieless EnvironmentWhen I have travelled abroad I have always noticed that the news in the countries that I visit seems to focus on global events to a much greater extent than in the US Kent M Harrington looks at how the public39s lack of global knowledge or interest in them impacts the way our country is perceived and the policy options at President Biden39s disposal Read Harrington39s piece No News Isn39t Good News Biden39s Foreign Policy Challenges Begin at HomeThis Week in Advancing DiversityLearn about an exciting and important new partnership between IBM and The Female Quotient that gives women an opportunity to innovate with a goal of improving the world Read Call for Code Meet Women Changing the World in FQ39s Modern Guide to EqualityDr Christopher Boulton examines the underlying why diversity efforts within the advertising agency world have failed so epically and what can be done to change that moving forward This is an important nottomiss piece Read Diversity Moving Forward From a Failed PastDon39t miss Kate Byrne39s interview with founder and president of Ibis Communications MaryAnne Howland in Warrior Rising MaryAnne Howland on 39You Do You39 and Launch of ThisKate Byrne also speaks with the CEO of Nia Impact Capital Kristin Hull on how to mix social good and smart investment strategy together in Putting Your Values and Money to Work for the Good of the WorldThis Week in MediaMajor NFL media rights announcements this weekCBS and Fox will retain Sunday daytime gamesNBC will continue to host Sunday evening gamesESPN will keep Monday Night FootballNFL Network will continue to air select games throughout the seasonABC will air the Super Bowl in 2026 and 2030In the clearest signal yet that digital transformation is changing everything Amazon has gained exclusive rights to Thursday Night NFL FootballCompared to the current distribution deals the networks are paying a 108 increase to carry NFL games from 20232033 All in the NFL has sold the rights for around 105B compared to the 43B on the current rights dealsAlthough most details have not yet been disclosed all networks have reportedly received enhanced digital rights under the new agreements It has been reported that CBS will stream Sunday afternoon AFC games on Paramount ABCESPN will be able to simulcast ESPN games on ESPN and in a huge move for Tubi Fox has included the right to stream NFL games on the streaming serviceAccording to research from the Motion Picture Association global online video streaming subscriptions reached 11B 26 year over year accounting for 688B in global revenueIf you have an Amazon Fire TV stick or enabled TV access to local news will likely no longer be a barrier to cord cutting Amazon has announced that as of today 319 they will begin rolling out live and ondemand local news to 88 markets The local stations come from distributors including ABC Owned TV station CBSN EW Scripps Altice USA Tegna and CoxThe IAB NewFronts have been announced for May 3 6 Amazon Vizio AE Networks Entercom Estrella Media and Penske Media will be participating for the first time Roku will kick off the NewFronts with BBC News Buzzfeed Condamp233 Nast Crackle Plus Digitas Ellen Digital fuboTV Meredith Corporation Samsung Ads Snap Inc TikTok Tubi Twitter Verizon Media Vevo VICE Media Group and YouTube all returningChannel Factory OpenAP Oracle Advertising Spectrum Reach and Tegna will be presenting insights during the eventThe Village Soapbox will be taking a break next week For those who celebrate we wish you a Happy PassoverClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

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Village Soapbox: NFL Deal, NewFronts, Ashleigh Banfield, Tucker Carlson and Cocktails

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AARP and the Ad Council Encourage People in Their “Pretirement” Years to Take Key Steps Toward Saving - Ad Council InSites

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Village Soapbox: NFL Deal, NewFronts, Ashleigh Banfield, Tucker Carlson and Cocktails

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