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Most important to us at MediaVillage is our launch of our AI driven advertising and media information search tool MeetingPrepcom As part of our education pillar Meetingprepcom is the fastest way for you to get up to speed on any topic in the media industry and amp8220be the smartest person in the Zoomamp8221 It allows you access to knowledge not only from MediaVillage39s vast library of thought leadership but an expanded platform of third party sourcesApple unveiled the iPhone 12 bringing its first flagship 5G phone to market A less talked about yet very interesting feature of the iPhone 12 Pro version is that it includes a LiDAR scanner A few of you may be scratching your heads asking what the heck is LiDAR LiDAR is a time of flight sensor that measures how long it takes for light to bounce off objects and get back to the sensor a prerequisite for first rate Augmented RealityGoogle and Apple both introduced their latest Home Assistants to the market and it looks like cylinder speakers are out and round is in With Apple HomePod Minis you can place two of the devices in a room and they will automatically synch up to provide you a stereo experienceThe Oculus Quest 2 started to ship this week I had a chance to test it and can vouch that there is significant visual improvement from the original in addition to a lighter headset The entry level model of the Quest 2 is 299Top Media News this WeekSafe Harbor Those two words have been the foundation stone of the digital media platform world since the America Online days Simply put it means that a technology platform cannot be held liable for the veracity of the content that flows through its systems Safe Harbor has enabled social media to thrive and has brought us product and experiences that permeate our lives for good and bad It has been a third rail among web developers digital innovators and free speech advocates to change the 39status quo39 on safe harbor That may soon change Following a tweet from President Trump quotREPEAL SECTION 230quot which the President tweeted after Facebook and Twitter slowed the dissemination of an unverified report about Hunter Biden FCC Commissioner Ajit Pai announced that the FCC has the legal authority to interpret the Section 230 law that grants safe harbor to digital platforms The FCC plans to move forward to implement new rules that will roll back some safe harbor protections and increase liability of social platforms Facebook Twitter Reddit and othersIn a major shift accelerated by at least a year if not more by COVID19 Disney is reorganizing its entire business to focus on streaming On Monday Disney CEO Bob Chapek announced that their media businesses ads and distribution and Disney will now all operate under the same business unit The further delay in opening theaters along with the limited attendance at theaters that are opened made this inevitable There is only so long that Disney can push the Marvel films release without impacting the entire plan for Phase 2 and Phase 3 of the Marvel Cinematic Universe MCU Same for Pixar39s release schedule Pixar39s new movie Soul starring Jamie Foxx which has received strong positive reviews will now release on Disney on Christmas Day at no additional chargeOn a similar note Eddie Murphy39s long awaited remake to Coming to America aptly titled Coming 2 America has been sold by Paramount to Amazon Studios for a rumored 125MM The film will stream on Amazon Prime Video starting December 18The rapidly changing distribution models of Hollywood films and the subsequent domino effect that it will have on traditional Broadcast and Cable TV networks was a significant part of this past week39s Jack Myers Leadership Conference Jack was joined by Michael Nathanson of MoffettNathanson the third in their conversations since the launch of the Leadership Conferences focusing on the impact 2020 will have on the 2021 Advertising ecosystem If you missed the live event you can read my summary quotMyersNathanson How the Challenges of 2020 Will Inform Advertising and Media Trends in 2021quot or watch the entire conversation between Myers and Nathanson hereStan Richards founder of The Richards Group fired himself as CEO after making racist remarks about an ad campaign for Motel 6 Creative Director Glenn Dady will assume his responsibilitiesThe Week in MediaVillageFox and Standard Media Index SMI recently conducted a study that looked at the three largest national ad spend verticals Automotive CPG and QSR and correlated almost 22 trillion dollars in sales with 48B in ad spend to analyze the ROI in TV and all digital media types Bill Harvey shares the results of this study in a twopart story quotThe Highest ROI Form of Digital IsPremium OTTquot Read Part One here and Part Two hereFreeWheel39s US Video Marketplace Report has been required reading for anyone tracking the evolution of streaming since 2012 MediaVillage columnist Charlene Weisler interviewed FreeWheel39s VP Advisory Services David Dworin and discussed some of the surprising and notsosurprising findings from this year39s study Read quotFreeWheel39s David Dworin on the State of the Premium Video Marketplacequot Download a free copy of the annual report hereAddressable TV technology has been available for marketer use for almost a decade but limited to local TV inventory That may not be the case any longer as addressable tech company AdCuratio has created tech and mobilized the industry including INVIDI Dish Network AE Networks Fox and more to enable addressable TV spots on national broadcast and cable inventory So what does the industry think of this Read my commentary quotNational Addressable TV has Arrived but is it Ready for PrimetimequotSteve Gidlow our Hollywood Insider speaks with Dancing with the Stars and cohost of The Talk Carrie Ann Inaba on the impact that COVID19 along with casting changes in the production of both shows Read Steve39s interview quotCarrie Ann Inaba on Having Two Shows With Covid19 Restrictionsquot only on MediaVillageSteve also had the opportunity to hear from comedian Leslie Jones who returns to TV as host of ABC39s Supermarket Sweep a revival of a grocery store based game show that first aired on ABC from 19651967 The pandemic has shown just how essential grocery store workers are and that they will be recognized in every episode Read how in quotLeslie Jones on Reviving quotSupermarket Sweepquot and Achieving Stardom in her 40squotquotIn Terms of ROIquot columnist Bill Harvey updates us on an accelerating movement to establish an Anonymous User ID AUID prior to the demise of third party cookies Read Bill39s article quotStep in the Right Direction on Quest for Anonymous Universal ID AUIDquotquotAudio InSitesquot columnist Alli Romano spoke with AE Networks EVP of Human Resources Karen Gray about their strong commitment to diversity and inclusion not only internally but also in much of the content that they produce Read this story and you may get some great ideas on how to further your own DEI initiatives quotAt AE Networks Diversity Gets Prime Time SlotquotNBCUniversal39s recent study quotOne Audience Trends CrossPlatform Consumption Reportquot Cross Platform Consumption Report confirmed that consumers program their own complete media playlists but to their surprise the study showed a return to the television set as the main viewing portal Charlene Weisler speaks with NBCUniversal President of Ad Sales and Partnerships Mark Marshall on how this study helps to inform many aspects of their business including scheduling sales and metrics and measurementquotIn the National Interestquot columnist and former CIA officer Kent Harrington muses on how the media should cover leaders who are under suspicion of mental illness and that line where privacy laws give cover to misinformation Read Kent39s thoughts in quotWhen the Media Covers Madness Beware When Bizarre Becomes Banal quotquotThe Cog Blog39squot Brian Jacobs recently published a column detailing the top things he39s learned over his career Response to the piece was so positive that Brian crowdsourced more learnings from the responses with his follow up quotFour 39Lessons Learned39 Rules for Business Plus Four MorequotPeter Hubbell who pens quotThe Age of Agingquot column for Mediavillage has authored quotWhy Diversity Needs to Include Age Nowquot making a strong argument on why this time of increased advertising and media industry introspection is opportune for tackling the ageism issue that has plagued the business for decadesWishing you all a healthy and fun weekendClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

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