Last week, MAGNA released our latest study on viewability, conducted in partnership with Moat and The Trade Desk. A year in the making, it is a follow-up to our previous viewability research and takes it to the next level by using direct response advertising. Here, we are linking viewability to actual actions taken.
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Brian Hughes leads the Audience Analysis Practice for MAGNA, which is tasked with making sense of consumers’ media habits in a fully mediated world. He has been with the IPG family for nearly 15 years, but joined MAGNA when television research for all … read more
