Focusing on the globalization of media, Micek spoke of the need for agencies to leverage capabilities globally through their partner agencies. “Sometimes, one of the reasons that we work with some of our agencies is because they have offices in other parts of the world and tentacles in all parts of the media chain globally,” she said.
Click here to hear the challenge she issued to media partners about thinking more broadly and developing a more symbiotic relationship with their international counterparts as a means of providing client solutions.
Watch more of this insightful exchange here and view all the round table discussions with senior industry executives at www.LegendsLeaders.org.
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