Video: Data and Optimization with Sandra Micek and Nick Dunham
What happens when industry luminaries come together to discuss the future of the Upfronts, the transformation of the media, marketing and advertising industries and its impact on brands? You have Season Two of the Legends & Leaders Video Series,hosted by Jack Myers. In this episode Sandra Micek, CEO, WTTW-TV/WFMT-FM (former SVP Global Brands, Hyatt) and Nick Dunham, Director of Media, Dunkin’ Donuts, join Jack for an insightful exchange. Click here to see the interview. Watch the full series here.
Data and optimization. Demographic versus psychographic. Proprietary versus 3rd party research. Big challenges and opportunities. Big discussion.
In navigating the complicated questions of data ownership, optimization, insights and metrics, both Dunham and Micek spoke of the need for agency partners to have a seat at the table at the beginning of the process.
“It begins with an open dialogue with the agency,” Micek said, as a means of ensuring greater understanding of common goals and desired outcomes among all parties. Listen to what Micek says about communicating with your agency partner here – and what happens when you bring someone in at the end of the process here.
For Dunham, when it comes to optimization and programmatic, the best thing to do is to just jump right in. “As I learned being on the client side, never be afraid to say ‘How are you doing that?’” Learn more about the first step in data analysis for Dunkin’ Donuts, the company’s view of privacy issues and what Dunham thinks keeps him young here.
Watch more of this engaging discussion here and view all the round table discussions with senior industry executives at www.LegendsLeaders.org.
The Legends & Leaders Video Series was made possible by a generous grant from Warner Brothers Media Sales and is presented by Jack Myers KnowledgeExchange and MediaVillage.
A Seat at the Table: Season 2 of Legends & Leaders Videos with Jack Myers
Click the social buttons above or below to share this story with your friends and colleagues.
The opinions and points of view expressed in this content are exclusively the views of the author and/or subject(s) and do not necessarily represent the views of MediaVillage.com/MyersBizNet, Inc. management or associated writers.
Karla Chrzanowski
Karla Chrzanowski is the Executive Director of Jack Myers KnowledgeExchange, where she oversees development of the company’s core initiatives – AdvancingDiversity, 1stFive, WomenAdvancing, Legends & Leaders, The Future of Men and Jack Myers T…
