Video: Catherine Sullivan and Transitional Learning

After her years with ABC News and NBCU Sullivan had become accustomed to her colleagues all working towards the same monetization goalamp160 But upon shifting to the agency side especially at a company like Omnicom with multiple agencies quoteach client has a different perspective and different objectivesquot she saysamp160 quotIt39s harder to get everyone to rally around certain principles and some guardrails that we put up to make the most effective buys on behalf of our clientsquotamp160 However her work within Omnicom isn39t all herding catsamp160 quotThe business is really just a big jigsaw puzzlequot she acknowledgesamp160 quotIt just depends which side of the table you39re onquotamp160 To learn more about how Catherine views the complexities of the industry click hereWorking within an agency means having to adopt a proactive approach to working with brands and project managersamp160 It39s breaking through the chaos and providing transparency to every clientamp160 Sullivan has taken on the mantle of acting asamp160not only a strategy mastermindamp160but as a partner to the companies she works withamp160amp160Her mission is straightforwardamp160 quotClients are looking for us as agencies to be their agents to be their strategy partner to be their person who39s actually helping solve some of these issues and giving them some clear swim lanes about what we39re trying to doquot she saysamp160 Click here to learn more about Catherine39s proactive approach to working within an agencyAmong her many goals for the future of Omnicom Sullivan wants to set a higher bar she aims to shatter the negative perceptions that once went with the agencies of yesterday and really establish partnerships with her clientsamp160 She is positive that her company39s goals are well within reachamp160 quotWe don39t have just great marketers we have the number one market earner in each and every category that exists and when you keep that kind of company that also speaks to who we are within Omnicomquot she saysWatch Jack Myers full Legends ampamp Leaders interview with Catherine Sullivanamp160 Click here for the video and learn about her transition into the agency world her plans for the future of Omnicom Media Groupamp160and her thoughts about uniting their clients around a common principleamp160 AlsoHow Sullivan is managing competing against consultation companies working at a more senior levelThe benefits and imperative of proactively communicating with diverse communities for getting potential employees excited about the prospect of working with OmnicomWhether Sullivan is on board asamp160the Upfronts moveamp160towards using metrics besides the Nielsen ratingsamp160amp160Hint quotWe just can39t keep doing what we39ve been doing quotHayley Virgil contributed to this articleClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Video: Catherine Sullivan and Transitional Learning

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Karla Chrzanowski

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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Video: Catherine Sullivan and Transitional Learning

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Karla Chrzanowski

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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