Viceland Enters its Sophomore Year

With a year of experience behind it, Viceland is poised to enter its sophomore year with new skills, new sponsors and a little savvier about the challenges of reaching young television viewers.  Starting with the less traditional dual title of Tom Punch as Chief Commercial and Creative Officer, the nascent network has embraced the interdependence of content, engagement and messaging in new ways. The lessons continue to be learned, but with solid case studies to their credit.