Vevo's Rob Vélez: New Business Models, New Perspectives, New Approaches to Buying Media

For Rob Vélez, Vice President of Inclusive Network Sales at Vevo, his role encompasses more than visiting the offices of advertisers or ad agencies to encourage more spending on campaigns targeted to reach diverse communities across the U.S. and beyond. "It's to maximize value for our diverse artists and the content they create -- and the diverse audiences that content reaches," he says.