Vevo's NewFront Presentation: Big News and a Great Musical Performance

The Big Message With more than 147 million US viewers watching every month and 150 million viewers elsewhere checking out the service every day Vevo stands alone as the world39s best place to see music television Increasingly the platform has also become a major avenue of video engagement among multicultural consumers worldwideHost Several Vevo executives shared the role led by Kevin McGurn pictured at top Vevo39s President of Sales and DistributionWhat Worked Emphasizing the breadth and depth of Vevo39s linear and ondemand channels where the videos are arranged by music genre decade or population African American Latino AsianAmerican LGTBQ etcWhat Also Worked The pace of the presentation Every segment went right to the point backed by statistics displayed centerstage behind the speaker It never draggedWhat Didn39t Work Everything was perfect BravoBonus Points A mesmerizing musical performance from Grammynominated singersongwriteractress Chloe The former grownish costar let loose with her dynamic voice and didn39t let up until the final note of her last song A surefire candidate for best 2022 NewFront musical turn We can see Chloe in time becoming this generation39s combination of Judy Garland Eartha Kitt and Mary J BligeData Points Among communities of color Vevo attracts 24 million African Americans and 31 million Latino viewers each month More than 18 million members of Generation Z watch a Vevo linear or ondemand channel every month Seventynine percent of Vevo watchers participating in a recent survey claim music videos play an important role in global culture Of special note to brands While 42 percent of Vevo39s audience watch commercials there they do not watch the same commercials when they run on traditional TVNews A number of interactive features will premiere over the rest of 2022 customized to individual smart TV set and device providers First up search and discovery apps where viewers can learn about more than 700000 music videos at any time Samsung and Apple TV are in the process of deploying these apps with other launches to follow Several interactive ad options or experiences will be ready for rollout among consumers later this summer or fall Expect several genre channels to launch new format elements nearterm such as dayparts devoted to videos by favorite artists music video countdown programs on the weekend longform specials and livetaped concertsParting Words quotWe39re living through an unprecedented transformation where TV and digital have convergedquot Kevin McGurn Vevo President Sales and DistributionquotWe39re giving viewers the power of choicequot Rob Christensen Vevo Senior Vice President Global Sales and DistributionClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Vevo's NewFront Presentation: Big News and a Great Musical Performance

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Simon Applebaum

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Vevo's NewFront Presentation: Big News and a Great Musical Performance

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