If you’re under the impression that there is going to be a lack of fresh content on television this Fall, Vevo’s President, Sales and Distribution, Kevin McGurn has some reassuring news. Not only will there be plenty of fresh content, but it will be creative, innovative, and focused around one of the core pillars of entertainment that is getting many of us through COVID-19 shelter-in-place: music. At the Vevo Upfront McGurn and special musical guest Katy Perry shared an important story of growth and relevance during the COVID-19 crisis.
Vevo’s Kevin McGurn on the Revival and Relevance of Music Videos
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