Vevo Unveils its DSCVR Artists to Watch 2022, Partnering with Ray-Ban Stories Built in Partnership with Meta

Sponsored this year by RayBan Stories and built in partnership with Meta the program is poised to have a wider audience than ever before given Vevo39s ability to get in front of hardtoreach audiences By way of a growing web of distribution partners crossplatform the music video network39s content is available on the biggest names in connected TV CTV such as Samsung TV Plus Roku and Pluto TVquotThis is the largest class we39ve ever hadquot said David McTiernan Vevo39s Head of Artist Label Relations quotWe39ve got 21 artists this year representing a lot of different markets not just the US and the EU We39ve taken purposeful steps to expand the list into rapidly expanding genres like KPop in order to provide a global snapshot of who will break into the mainstream nextquotThe selection process begins in July each year as labels managers and artists all over the globe are canvassed and invited to quotshowcase what the next six to 12 monthsquot have in store for new music touring and their overall artist developmentAbout 500 names have been submitted annually to be considered for the Artists to Watch list in recent years quotIt takes us the better part of four to six weeks to comb through those and pick out the ones that we think are the best fitquot McTiernan saidOnce chosen each artist collaborates with Vevo to release two exclusive live performances In recent years they39ve all been produced on bespoke sets familiar to fans of Vevo39s original content series DSCVR quotthat39s pretty consistent across the different performancesquot McTiernan saidVevo releases these taste maker performances on a rolling basis with promotion across its CTV and crossplatform endpoints allowing fans to discover these upandcomers wherever they watchThose chosen have often been on major labels and some even have had some hits But quotmaybe not everybody knows them they39ve got this momentumquot McTiernan said For example 2022 DSCVR artist Mimi Webb of the UK has gained a lot of success in the past two years including on TikTok and she is poised to break out even more in the new yearWith a growing number of submissions each year selected from across all the label partners Vevo works with the program continues to expand each year quotIt39s gotten more competitive because artists are asking to be included in thisquot McTiernan said quotI think artists really understand that no matter where they are in their development there39s a way that we can partner with them and support what they39re makingquotThe global representation in the 2022 class includes Colombian singer Andy Rivera French singers Poupie and Ronisia Spanish pop singer Sen Senra Canadian songwriter Chiiild Korean pop artist Seori Australian singersongwriter Clinton Kane and the GermanGhanian rapper Serious KleinFrom the US comes Louisville rapper EST Gee California alternative artist JAWNY Atlanta rapper Grip New Jersey singersongwriter Nija Puerto Rican rapper Brray and Louisiana country singer Willie JonesFrom the UK the artists include teen rapper ArrDee synth pop singer Jessica Winter rapper ENNY pop singer Lola Young singersongwriter Mimi Webb buzzy singer Pip Millett and the indie rock duo Wet LegIn 2018 Billie Eilish Lewis Capaldi and Ashe were among Vevo39s choices for Artists to Watch early in their careers The list of esteemed alumni makes the program especially attractive to partners such as this year39s association with RayBan Stories built in partnership with Meta said Pierre Coleman West Coast Sales Director for Vevo quotThey have a new smart glasses product launching And because it39s a newer IP they really want to make sure that they align with a cultural tentpole that we have in VevoquotThe program features a combination of a highquality advertising experience and unique programming appealing to both brands and viewers While Vevo showcases the world39s biggest artists DSCVR Artists to Watch provides a different unique opportunity for advertisers the ability to capitalize on a growing community of young trendsetters and connect with hyperengaged audiencesquotIt39s a huge opportunity for brandsquot said Coleman quotAligning with tomorrow39s biggest artists this early in their career is a chance to be on the pulse of what is nextquotAnd if Vevo39s alumni of the Artists to Watch program are any indication the next class of artists will be mainstays in culture for years to comeClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Vevo Unveils its DSCVR Artists to Watch 2022, Partnering with Ray-Ban Stories Built in Partnership with Meta

Author

Publish date

Channel

Roger Catlin

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

More Videos:

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Vevo Unveils its DSCVR Artists to Watch 2022, Partnering with Ray-Ban Stories Built in Partnership with Meta

Enjoying This Commentary? There's More to Love

Roger Catlin

Stay in the know with more from MediaVillage

TAGS:

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

Cookies