Despite the current economy, the interest in and demand for acquiring sports teams and music/entertainment assets is showing very few signs of a slowdown. In one of the most popular breakout sessions at MFM's Annual Conference, Brian Marler, Conrad Kolassa and Eva Lee of Houlihan Lokey addressed what seems to be an ongoing chase for companies and wealthy individuals to own a professional sports team or a musical artist's entire catalog. The three talked further with Joe Hanratty in this Office Hours interview.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.