US Youth Soccer and WeAre8 Announce Partnership to Elevate Media and Unity

amp160amp160amp160quotWe believe in the power of sport to unite inspire and uplift By partnering with WeAre8 we can provide our US Youth Soccer community with a healthier and safer way to share our stories on social media We believe it39s more important than ever to protect and foster a healthier relationship with technology and WeAre8 sets the right tone when it comes to empowering young people to drive positive change in the world Whether it39s game day or spotlighting the people who make our incredible community so amazing we will be sharing our stories and our impact on WeAre8 Come and join usquotamp160amp8212amp160Skip Gilbert CEO of US Youth SoccerquotThe US Youth Soccer commitment to positive change through sport aligns perfectly with our mission to empower individuals and communities to come together feel inspired and make the positive change we all want to see in the world With our unique application of validated identity AI infrastructure and social feeds with no algorithms we provide people with a amp8216safe social homeamp8217 and a viable social alternative where they are seen by their friends and free to express their biggest selves without fear People are valued with micropayments with every ad viewed and discover the amazing power of their values to support others WeAre8 literally puts the power back into the hands of the people and reconnects us with communities we lovequotamp160amp8212amp160Zoe Kalar Founder ampamp CEO of WeAre8I started writing about the power of bringing uplifting content through the media in the prior century and in the Advertising Research Foundation ARF Journal of Advertising Research JAR I published a metaanalysis of 28 studies showing the ROI of what I call amp8220True Sponsorshipamp8221 amp8211 meaning positive branded content with no feeling of it being advertising This was shown to have 7X the persuasion effect of a 30amp8221 TV commercial This is the high values content that both organizations WeAre8 and USYS epitomizeI reported that WeAre8 is proving high branding and conversion effects for high values based on the advertisersamp8217 own questionnaires Then we reported again when Lumen showed astronomical attention scores for WeAre8 The WeAre8 advertising user experience is under the useramp8217s own control and they get paid for doing it plus money goes to charity in their name The feeling is more like a collaboration than an amp8220exposureamp8221 The user decides whether or not to watch the short video typically 1545 seconds long Then they get the option to see more Then they get rewarded into their wallet and then they see the positive effect they have made with their donation Itamp8217s all just us good guys there are no bad guys If ever there were a media type that is set up to create positive feelings this is itOUTFRONT Mediaamp8217s Social Media Coordinator Briana Draguca writing in MediaVillage described WeAre8 as amp8220an influencer platform that specializes in connecting highprofile brands with microinfluencers who are skilled at creating and amplifying contentamp8221We can see coming a wave of youth sports influencers who will be great role models for other kidsWeAre8 is the perfect partner for USYS whose Vision is amp8220bringing communities togetheramp8230 lifelongamp8221 and whose Mission is amp8220helping every member fulfill their goals on and off the fieldamp8221 Their top three in a list of 11 Core Values are Innovation Integrity and Respect Both teams are about helping each other teamwork and unityThe opposite of the fingerpointing culture which has descended like a supernatural demon upon so much of the populaceThe combination of USYS and WeAre 8 amp8211 and we suspect others will be entering the high values crossplatform space amp8211 could be next yearamp8217s retail media And a good thing too because advertising would be wise to morph into True Sponsorship amp8211 authentic valuable and uplifting content brought to you by a brand The growing adversity to ads per se the shrinkage of TV ad units and rise of SVOD as Josh Chasin has pointed out itself suggests a morphing is dueWhat do we care about as much as we care about our kids Pretty much nothing Almost all of us would die for them To be able to see your kids on television amp8211 all the time amp8211 and on digital video amp8211 all the time amp8211 and to see them grow up strong and happy and welladjusted sometimes even heroic amp8211 after all sports is an opportunity to show your leadership courage teamwork coolheadedness integrity sportsmanshipYouth sports is real life Having more of it on television is going to have a major impact on audiences It will make sports sponsorships affordable for all American businesses Having the players also as creatorsinfluencers on user generated content at the same time is an integration made in heavenAccording to Statista in 2023 257 of the US population took part in team sports up 25 from 2022 Thatamp8217s more than 86 million people US Census Bureau January 1 2024 projection of 335893238 Thatamp8217s a lot of builtin viewersAs I said earlier Iamp8217ve been recommending True Sponsorship and high values content for decades and seeing youth sports and WeAre8 teaming up makes me amp8220feel happy and proudamp8221 Yiddishshowbizamp8221kvellingamp8221Total Transparency Iamp8217m proud to be part of this movement and of the sports consultancy The NewStar Group which Larry Novenstern Keith Ferguson and I founded a couple of years ago and is partnered with USYS and with WeAre8Images source US Youth Soccer USYSPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

US Youth Soccer and WeAre8 Announce Partnership to Elevate Media and Unity

Author

Publish date

Channel

Archived in

Bill Harvey

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

More Videos:

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

US Youth Soccer and WeAre8 Announce Partnership to Elevate Media and Unity

Enjoying This Commentary? There's More to Love

Bill Harvey

TAGS:

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

Cookies