UPtv's "Most Uplifting Christmas" Delivers Holiday Surprises

quotOur brand is all about positive content and uplifting others and there39s no better way to do that than fully embracing the holidaysquot said Nicole Hall UPtv39s Vice President of Marketing quotWe have great content and exciting ways to delight and surprise people all season longquotTo honor the giving spirit UPtv will award one lucky viewer with a 10000 cash prize and give an additional 10000 to a nonprofit that the winner selects from a group of charities including the Boys ampamp Girls Clubs of America Feeding America The American Red Cross World Central Kitchen and St Jude39s Children39s Research HospitalThe holidays are like UPtv39s Super Bowl According to Nielsen in 2021 the network39s Christmas movies reached 184 million persons 2 while 4 million viewers tuned in to the GilMORE the Merrier bingeathon This year the network is promising more content and digital extensions than everUPtv39s holiday extravaganza is attracting blue chip and top tier advertisers from the auto finance packaged goods retail and insurance categories Beyond just advertising new and multiyear advertisers wrap their brands around the networkamp8217s Christmas programming with storyline integrations custom content and exclusive premiere sponsorshipsThis season viewers can feast on 17 original holiday movies but these aren39t stodgy old holiday films Rather UPtv is focused on contemporary themes and diverse casts that reflect the network39s multicultural audience Hall saidquotPeople are going to see themselves represented in the characters and stories which is very importantquot she addedHall explained that the movies are fresh modern and romantic without being too sappy or sweet In The Snowball Effect rival meteorologists are thrown together while they track a massive holiday storm in the town of wait for it Mistletoe while A Tiny Home Christmas features exes and former TV cohosts who are forced to work together to build microhomes for people in need Following the success earlier this year of the hit premiere movie Love in Wolf Creek UPtv is delivering a sequel titled Christmas in Wolf CreekquotThe movies are all uplifting and romanticquot Hall said quotOur viewers are going to be engaged with these characters and storylines throughout the seasonquotNo one has to watch alone On Saturday evenings the network will host Merry Movie Christmas Watch Parties online virtual watch parties decked out with polls trivia games contests and behindthescenes dishAnd there39s more original fare UPtv39s hit unscripted series Small Town Christmas is back for a second season with host Megan Alexander traveling the country to experience smalltown holiday traditions In Ellijay GA Alexander visits Burt39s Pumpkin Farm to experience changing leaves hot cider and hay rides she stops in Pigeon Forge TN to witness Christmas in Dollywood she journeys to North Pole AK to tour the famed Santa Claus House and take in the world39s tallest Santa Claus statue and she goes to Frostburg MD where local college students participate in the socalled Elf Olympics to raise money for charitySmall Town Christmas is a fanfavorite because quotyou get to see how people celebrate and we are continuing that uplifting spiritquot Hall noted quotSome towns go all in on the holidays and some do it 365 days a yearquotOf course no holiday celebration is complete without music As part of a partnership with Gaither Music Group which represents country and gospel stars UPtv is airing a special holiday performance by country star Josh TurnerThe Josh Turner King Size Manger Christmas Special will feature the artist39s firstever holiday album and many of his popular hits Giving fans a glimpse into his holiday traditions Turner will sit down for an interview hosted by famed country music TV hosts Lorianne Crook and Charlie ChaseAlong with its new programming UPtv welcomed back a holiday staple all seven seasons of Gilmore Girls For the last seven years the beloved series has taken over UPtv for Thanksgiving week This year39s GilMORE the Merrier marathon featured all 153 episodes and four movies and was hosted by Gilmore alum Michael Winters who played the town knowitall Taylor Doose In between episodes Winters shared trivia and flashbacks and gave away prizes including vintage merchandise and replicas of Gilmore classics including Lorelai Gilmore39s crocheted scarves and mugs from Luke39s DinerWith so much holiday content it may be difficult for viewers to keep track of it all so UPtv recently launched a new version of its app It now tracks movies and series and allows users to watch previews and bonus content They can also set reminders to watch and access the movie watch partiesUPtv39s quotMost Uplifting Christmas Everquot includes online exclusives Viewers can spread holiday joy on its UPliftsomeonecom website UPtv is encouraging users to submit videos in which they give shoutouts to people who have been kind and generous Hall said that might be their child39s favorite teacher a kind neighbor or even a delivery driver UPtv will post some of the videos on social media and possibly even on the linear networkAs viewers countdown to Christmas UPtv will share a digital advent calendar on its website For 25 days in December the calendar will reveal daily surprises including original content shorts charity donations and prizes quotThey39re quick snippets of content to make you smile or laughquot Hall said quotWe hope people will be curious and come every day to check it outquotFrom the movies to Small Town Christmas to digital features Hall said this holiday season will be memorable quotWith 600 hours of content this is our biggest Christmas everquot she concluded quotWe have more ways to uplift and give back than ever beforequotClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the 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UPtv's "Most Uplifting Christmas" Delivers Holiday Surprises

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