UPtv Continues to Deliver Viewers Uplifting Content During Difficult Times

quotWe set a really good foundationquot said Hector Campos vice president content strategy and programming at UPtv in an exclusive interview with MediaVillage quotWe39ve always seen Q1 as a great opportunity to leverage our Christmas movie audience to come back after the holiday season With the launch of 39Love Sundays39 last month we39re inviting viewers to come to UPtv every Sunday night with certainty they will always find something they love Whether it39s an acquired favorite a premiere movie or an original series it39s a call to action and the franchise name It39s also a viewer destination We39re excited by how we came out of the gate and continue to do wellquotThe network39s 2020 holiday movie season outperformed YA by 11 in W2554 and 9 in HHs with 18M viewers tuning in quotWe finished last year as a topfive cable network for growth and our delivery was up 25 in our key demo of women 2554 and over 30 in households vs 2019quot Campos said quotWe also had yearoveryear growth in all four of our quarters which is pretty incrediblequotCampos attributes that Q4 success to UPtv39s ability to curate programming attuned to its audience quotThat39s a testament to the brand by creating the right atmosphere and a destination for viewersquot he said quotWith our Christmas movies we were able to assemble a nice representative sample where people knew what they were getting by coming to the network We found the right stories told in different ways that connected and that led to how we programmed our schedule for the entire network for the yearquotDoing that was no small feat and something Campos admits quottook a lot of planningquot as production schedules were halted in March of 2020 due to the COVID19 pandemic quotWhen we first got wind in FebruaryMarch the crisis in our industry was 39How do we fill all these programming slots39quot he recalled quotThe good news for us as we have an internal studio was we had premieres on the shelf ready to go That gave us the ability to begin the planning and coordination for the remainder of last yearquotquotIt was an anxious time for all of usquot he added quotBut it provided enough lead time to go out to the marketplace We have good relationships with our external distributors and were able to put out a fully thoughtout slate Our viewers trust what we put out there and we take that very seriously That39s how we39ve been able to shoot out of the gate in Q1 with weekly premieres Was is it difficult Was there anxiety Absolutely but we have a good team who work well with our distributors and we were able to deliverquotUPtv39s quotFebruary Ever Afterquot programming slate contains a mix of successfully proven genres some with an element of mystery like Sincerely Yours Truly Sunday Feb 14 while others like My Birthday Romance Sunday March 7 focus on finding love quotIt39s all about good relatable storiesquot said Campos quotWe find the mystery genre is a proven one but they can often be sinister and not quite so uplifting We take special care to deliver on our promise of telling stories that celebrate love laughter and relationships and we39ve been able to make good on our constant promise to uplift so we39ve found mysteries that work within our filters Who doesn39t like a good whodunitquotIn addition to new movie premieres UPtv saw the return of its series acquisition 800 Words quotThat39s a great fit for our networkquot noted Campos of the Australian series quotWe pride ourselves in looking beyond our borders to find programming that delivers our promise of relatable stories about love and laughter We found that with the Canadian series Heartland It39s those authentic stories that resonate When we had the opportunity to acquire 800 Words we snatched it It quickly found an audience and it continues to do very wellquotIt39s those international stories that have helped UPtv continue its initiative of diverse storytelling something that is also shared under the umbrella of AspireTV and UP Faith ampamp Family that Campos is extremely proud of quotStorylines that appeal to diverse viewers have always set UP apart and will continue to be a significant part of our programming moving forwardquot he said quotI can39t stress enough how seriously we have always taken this and we are thankful that other networks are now taking an active role of incorporating diversity into their programming slates Our programming focuses on the relatable and universal themes of love laughter relationships and family which have no cultural boundariesquotAs to what project goes where it boils down to the primary filter for each platformquot he added quotUPtv has a filter different from Aspire and UP Faith ampamp Family but the goal is to have programming that appeals to each viewer as it travels across all our platforms This is not new for us and has been a big part of our content strategy for a long time We often share rights between the networks when programming makes sense for the different audiencesquotWatch for original movie premieres on Sunday nights at 7 pm as part of the quotFebruary Ever Afterquot programming event on UPtvClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

UPtv Continues to Deliver Viewers Uplifting Content During Difficult Times

Author

Publish date

Channel

Steve Gidlow

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

More Videos:

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

UPtv Continues to Deliver Viewers Uplifting Content During Difficult Times

Enjoying This Commentary? There's More to Love

Steve Gidlow

TAGS:

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

Cookies