A few weeks ago, when Jack Myers suggested that I author a series about the run-up to the 22/23 Upfront featuring interviews with top research and business executives at the major sellers and buyers, the industry buzz had made it seem that dramatic changes would be occurring this time around. So, I came up with the series title “Upheaval Upfront.” I have a different feeling today, but I decided to stick with the name. I now think of the upheaval as a positive thing -- a pastiche of many innovations moving forward in a thoughtful, integrated way.
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