Upfront News/Views: LATV Steps Back Into Upfront Spotlight

Venue Highline Ballroom at 431 W 16th St half a block from the famous High Line overhead walkway Outside a small red carpet area featured gorilla heads and the invite to use Twitter hashtag WildTalk Inside the stage was turned into a talkshow set with a brick den wall comfy chairs and a sofa to the right a house band Williamsburg Salsa Orchestra from Brooklyn on the leftamp160and a video screen in the center Grade 3 JacksPresentation When you have all the talk show trimmings in place you should go ahead and be a talk show That39s exactly what went down withamp160the theme quotLife Con AcentoLife with Accentquot One by one network officials hit the sofa and made their pitch answering questions from Nelly Castillo and Humberto Guida hosts of new series quotThe Zooquot National Sales and Marketing Vice Presidentamp160Andres Rincon seated with LATV39s Manager of National Ad Sales and Marketing Gisella FuRippamp160in photo at topamp160acknowledged last year was bumpy in the ad marketplace but the network persevered due to quotour commitment to the marketplace and our commitment to our audiencequot He added that a lot of Englishlanguage or bilingual Latino services quottalk the talk of bicultural appeal but they never made a full commitmentquot Sticking to that direction ratings among adults 1834 were up 15 percent in primetime and 10 percent in late night last year Another factor Aamp160big commitment to branded content segments and product integration drawing extended deals with Walmart Starbucks McDonald39s and other key advertisers Look for more business in that direction this fall and beyond Grade 3 JacksNews quotThe Zooquot a daily mix of talk and onlocation stunts with social media participation debuts May 16 quotZooquot also triggers a set of new USproduced series which will launch through early autumn quotIssue with The Los Angeles Timesquot will mix Presidential campaign issues and politics on a weekly basis whileamp160quotFoodiesquot focuses on healthy meals and cooking quotThe Edgequot will feature electronic music performances and related pop culture and quotFan Nationquot brings a quotYou Asked for Itquot vibe to the timehonored National Football League weekly highlights format Or as this program39s cohosts chime quotWhere you write the rulesquot amp160Separately LATV will launch a new online service testing unscriptedamp160and down the road scriptedamp160productions that later graduate to TV Chief Operating Officer Luca Bentivoglio expects this service to start over the next few months Grade 3 JacksHosts Castillo and Guida are a fun pair to catch live doing their best to keep their bosses on point With Rincon they provided a human moment with a picture of Julian Parker his recent baby boy quotYou39re successful in the family departmentquot quipped Guida Grade 3 JacksStar Turn The Williamsburg Salsa Orchestraamp160did well with their quick intros of network talent followed by a full set of classic and original mambo tunes postpresentation Living near this hood I freely acknowledge some bias Grade 35 JacksCuisine Buffetstyle menu covering a number of bases from chopped salad to rice and beans Best chowdown Salmon with a delicious black glaze on top Worst chowdown The salad was extremely light on the dressing plus no dressing on hand to improve the taste Grade 3amp160Jacks Note Cuisine does not figure in the overall Jacks ratingsOverall Grade 3 Jacksamp160Engaging presentation leaving a sense that the network which has gone a number of ways with content over its existence is now steady under its mostly Englishlanguage formatA quick recap of our Jacks system5 Jacks Excellent4 Jacks amp160Very Good3 Jacks amp160Good2 Jacks amp160Fair1 Jack amp160Poor0 Jacks amp160Don39t go thereNotes from the Passing ParadeOutdoor Sportsman Group owners of Outdoor Channel Sportsman Channel and World Fishing Network did stage an Upfront event in New York last Wednesday Basically a meet greet and eat affair with no new programming announcements according to an attendee who emailed me about it A press release issued through PR Newswire earlier on Wednesday noted Outdoor now devotes Monday nights to unscripted armchairtype adventure series includingamp160quotDuck Dynastyquot replays and Friday nights to quotman vs wildquot nature features and seriesThe class of 2016 Peabody Awards winners is a done deal with 30 honorees picked from 60 finalists A quartet of HBO productions including miniseries quotThe Jinxquot were among the last batch of winners all for documentary and educational achievement Everyone gets their awards May 21 at Cipriani Wall Street Don39t forget the pasta for the press roomNext up Let the Digital Content NewFronts beginUntil the next time stay well and stay tunedThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers

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Upfront News/Views: LATV Steps Back Into Upfront Spotlight

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