Univision Communications Inc. tried something during Upfront Week that set it far apart from the other networks competing for the attention of advertisers and the press with their biggest events of the year. Rather than stage its usual presentation in a midtown venue – pretty much par for everyone’s course during Upfront Week – the company moved its event south to Tribeca’s Spring Studios. But the innovation didn’t end there. While there was a relatively brief presentation by company executives, attendees were encouraged to spend much of their time on site moving through four floors of the building to experience a number of interactive, high-tech displays that provided immersive experiences relating to many Univision programs. They were divided into such categories as Entertainment, Music, the Beautiful Game (soccer!) and news and information. Further, there was no particular rush to get there, as Univision scheduled four start times (one on Monday night, the other three during the day on Tuesday) for the full experience.
Upfront News and Views: Univision Showcases Content and Culture
